Product Recommendation: “The Complexion Set” Set Comprehensive Advantages
Merit Beauty’s “The Complexion Set” is a curated collection designed to simplify your daily beauty routine. It includes two core products: The Minimalist (Perfecting Complexion Stick) and Brush No.1 (Blending Brush), providing a solution for achieving a natural, flawless complexion, ideal for those seeking to reduce makeup steps.
The following are the set’s specific advantages:
- Convenience: All products are bundled in one set, eliminating the need for separate purchases or concerns about missing items, perfect for busy modern lifestyles. The set is compact and travel-friendly, suitable for daily or on-the-go use.
- Versatility: The Minimalist replaces both foundation and concealer, offering buildable light to medium coverage, while Brush No.1 is designed specifically for blending The Minimalist, ensuring a seamless, natural finish, simplifying the beauty routine.
- Clean and Safe: Both products are clean formulas, free from over 1400 potentially harmful ingredients, vegan, and cruelty-free, certified by Leaping Bunny, suitable for sensitive and acne-prone skin.
- Eco-Friendly Packaging: Packaging uses 43% post-consumer recycled plastic and FSC certified paper, reflecting the brand’s sustainability commitment, reducing environmental footprint, and appealing to eco-conscious consumers.
- Notable Effects:
- The Minimalist contains sea daffodil extract to reduce pigmentation, with fatty acids locking in moisture, offering lightweight, buildable coverage suitable for all skin types.
- Brush No.1 features densely packed, soft vegan bristles, ideal for sensitive skin, ensuring a smooth, natural complexion effect.
- Price Consideration: The set is priced at $55, while individual purchases total $66 (The Minimalist $38, Brush No.1 $28), offering a discount, making it cost-effective for those seeking a cohesive experience.
| Product | Type | Approx. Price | Main Benefits | URL |
|---|---|---|---|---|
| The Minimalist | Perfecting Stick | $38 | Replaces foundation and concealer, reduces pigmentation, buildable coverage | Product Page |
| Brush No.1 | Blending Brush | $28 | Designed for The Minimalist, ensures smooth blending, natural finish, suitable for sensitive skin | Product Page |
These products were developed with estheticians, emphasizing skin health and sustainability, excluding potential acne-triggering ingredients.
Brand Background: Merit Beauty’s Story and Philosophy
Merit Beauty, founded in 2021 by Katherine Power, is known for its minimalist beauty approach, offering clean, effective, and sustainable products. The brand emphasizes transparency, listing all ingredients openly, with products free from over 1400 harmful substances, meeting EU standards, ideal for health-conscious beauty consumers.
- History: In 2017, Katherine Power began developing Merit Beauty, launching in 2021, quickly expanding to over 800 retail locations, including Sephora and Kohl’s, reflecting strong market acceptance.
- Philosophy: Positioned as “the antidote to the overwhelming world of beauty,” it focuses on a “less is more” ethos, designing products for practicality and ease, catering to modern consumer needs.
- Sustainability Commitment: Committed to reducing carbon footprint, using recycled packaging materials, supporting sustainable supply chains, earning Positive Luxury’s Butterfly Mark certification in 2021, reinforcing environmental responsibility.
