Product Recommendation: The Minimalist by Merit Beauty
Overview of The Minimalist
The Minimalist by Merit Beauty is a versatile Perfecting Complexion Stick designed to simplify your makeup routine. It serves as both a foundation and concealer, offering a seamless, natural finish that enhances your skin without overwhelming it. Available in 30 shades, it’s perfect for anyone seeking a quick, effortless way to even out their complexion.
Price and Value
Priced at $38, The Minimalist is a mid-range beauty steal. It replaces both foundation and concealer, saving you money and space in your makeup bag. Compared to similar products like Bobbi Brown’s Skin Foundation Stick ($52), it’s a budget-friendly option that doesn’t compromise on quality. Its buildable coverage means a little goes a long way, making it a practical investment for daily use. Check it out at Merit Beauty’s product page.
Environmental and Safety Benefits
Merit Beauty prioritizes sustainability with The Minimalist’s packaging, using 43% post-consumer recycled plastic and FSC-certified paper, reducing environmental impact. The formula is clean, vegan, and cruelty-free, free from over 1400 potentially harmful ingredients, meeting EU standards and earning Leaping Bunny certification. It’s also crafted with esthetician Biba de Sousa to exclude 72 acne-triggering ingredients, making it safe for sensitive or acne-prone skin.
Efficacy and Convenience
This complexion stick delivers lightweight, buildable coverage from light to medium, blending effortlessly into your skin for a breathable, all-day wear. Infused with sea daffodil extract, it helps diminish pigmentation and dark spots, while fatty acids lock in moisture, keeping skin hydrated without settling into fine lines. Whether you use it all over or just for spot touch-ups, it pairs perfectly with Merit’s Brush No. 1 for an airbrushed finish. Users love its natural look—think “your skin, but better”—and its portability makes it ideal for on-the-go application.
Brand Background: Merit Beauty
Merit Beauty was founded in 2021 by Katherine Power, a visionary entrepreneur behind Who What Wear and Versed Skincare. Inspired during her pregnancy in 2017, Power set out to redefine luxury beauty with a minimalist, clean approach. The brand launched with a curated lineup, quickly expanding to over 800 retail locations like Sephora, driven by its philosophy of “less is more.” Merit Beauty is committed to transparency, listing all ingredients openly, and sustainability, using recycled materials in packaging. It’s about enhancing natural beauty with safe, effective products—learn more at Merit Beauty’s official site.
Summary
The Minimalist is a standout for its affordability, eco-friendly design, and skin-friendly formula, delivering a flawless yet natural complexion. Backed by Merit Beauty’s innovative ethos, it’s a must-have for anyone craving simplicity and quality in their beauty routine.
